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Content Creation
Welcome
What to expect in this course
About the instructor
Resources
Overview
Intro to Digital Strategy
What: Go to Market Strategy
Who: Choosing the Right Audience
Where: Choosing the right channel
Why: Understanding the Data
Facebook Ads
Creating Your FB Ad Account
Create and Install a Facebook Pixel
Creating Audiences
Publishing your first campaign
Managing Your Campaigns
Google Ads
Creating Your Ad Account
Installing Pixel
Creating Audiences
Keyword Research
Publishing your first campaign PPC
Managing Google Ads
Scaling Your Campaigns
Introduction to A/B Testing & Optimizing Landing Pages
Understanding Metrics & Analytics
Automation & Tools
Teach online with
Creating Audiences
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